Friday, August 22, 2014

Join us for #winePW 4: Regional Food and Wine Pairings

a pasta dish inspired by the Portuguese red wine it was served with. Regional Food and Wine Pairings is #winePW 4 theme.

Some wine and food was just meant to go together. Sure, there might be technical explanations such as weight or acidity levels underlying a good pairing. But often the reason a dish goes well with a particular wine is that the cuisine is rooted in the same region where the wine grapes were grown. We will focus on the interplay of food and wine that hail from the same region for Wine Pairing Weekend 4, "Regional Food and Wine Pairings" on Saturday, September 13.

Let me say another word about what we are looking for on this theme. You might choose to share a classic pairing, such as Boeuf Bourguignon with a red Burgundy. But you could also feature a dish inspired by the cuisine of a wine region, that is your own invention rather than a classic recipe. The Tuscan Inspired Beef Stew I made for our wine club this winter comes to mind as an example of this approach. Or you might simply use a few ingredients common in the wine region you are focused on as your launching point. Get creative, and join us for the #winePW fun!

Before I get into the details about how you can join use for #winePW 4, let me give a shout out to the bloggers who joined us for the August #winePW event: Curious Cuisiniere, Vino Travels, Culinary Adventures with Camilla, ENOFYLZ Wine Blog, Take a Bite Out of Boca, foodwineclick, Pull That Cork, Tasting Pour, Meal Diva, Grape Experiences, and Confessions of a Culinary Diva. Direct links to their #winePW 3 posts can be found here. A great group, and we'd love to add you to the list for #winePW 3 if you are a blogger!
Tuscan beef stew paired with wines from Tuscan. An example of Regional Food and Wine Pairings, #winePW 4 theme.

Details for participation
Are you ready to jump in and participate in the third #winePW? Here are the details:

  • Send an email to tell me you're in: Include your blog url, Twitter handle, link to your Pinterest profile, and any other social media detail. If you know your blog post title now, include that...but you can send me that a bit closer to the event, I'd like to get a sense of who's participating and give some shoutouts and links as we go. If you're a past #winePW blogger, just your post title will do unless you've updated any of the other details. The email is winepairingweekend AT
  • Send your post title to me by Tuesday, September 9, to be included in the preview post. I will do a preview post shortly after getting the titles, linking to your blogs. Your title should include " #winePW 4" (Note: I'd like us all to use the hashtag in the title to make it easier to see the posts getting shared on Twitter)
  • Publish your post between 12:01 a.m-7:00 a.m. EDT on Saturday, September 13. You can always schedule your post in advance if you will be tied up around then.
  • Include a link to the other #winePW participants in your post, and a description of what the event is about. I'll provide the html code you can easily put in your initial post--which will link to people's general blog url--then updated code for the permanent links to everyone's #winePW posts.
  • Get social! After the posts go live, please visit your fellow bloggers posts' to comment and share. I'll follow-up later with some specific strategies for that social sharing.
  • Sponsored posts OK if clearly disclosed. Please be sure to disclose if your post is sponsored or if you are describing wine or other products for which you have received a free sample.
  • Live #winePW Twitter Chat September 13, 11 a.m. ET: Participating bloggers and others interested in the subject will connect via a live Twitter chat. It's a nice bring way to bring in others interested in the subject who didn't get a chance to share a blog post. You can definitely still join the blog event if you're not available for the live chat.
  • Highlights on Some #winePW participants will be invited to have their posts featured on the Wine Pairing Weekend site. The goal of the site is to create a growing database of great pairings for a wide variety of wines and food. You can let me know in your email with post title if you're interested in having your post included on the site.
  • Regional wine reps: Would love to hear from representatives of a wine region interested in being part of the #winePW 4 fun. Just drop me an email at winepairingweekend AT if you woud like to explore possibilities.

  • OK, that's all I can think of for now. For more of the backstory on Wine Pairing Weekend, check out the original post introducing the idea. Please let me know your thoughts and questions in the comments; or you can also email me at winepairingweekend AT Cheers!